Leveraging Subfolders with Country-Code Top-Level Domains (ccTLDs) in Shopify Markets

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As e-commerce continues to flourish on a global scale, businesses are increasingly seeking ways to establish a strong online presence in specific regions. To cater to this demand, Shopify has introduced a groundbreaking feature that allows merchants to create region-specific subfolders using country-code top-level domains (ccTLDs). This new capability expands the horizons of businesses, enabling them to target local markets more effectively and provide a tailored shopping experience for customers worldwide.

Understanding Country-Code Top-Level Domains (ccTLDs):

Before diving into the significance of this recent update, let's first grasp the concept of country-code top-level domains (ccTLDs). A ccTLD is a domain extension that corresponds to a specific country or territory. Examples include ".us" for the United States, ".uk" for the United Kingdom, ".de" for Germany, and so on. These domain extensions signify a website's association with a particular country or region, making them an ideal choice for businesses looking to localize their online presence.

Expanding Subfolders to ccTLDs:

In the past, Shopify's creation of subfolders was limited to merchants with a primary domain that used a generic top-level domain (gTLD). A gTLD, such as ".com" or ".net," is not tied to any specific country or region, allowing businesses to cater to a global audience. However, this limitation restricted merchants who wished to focus on specific regions and establish a more localized presence.

The recent update from Shopify now grants merchants the ability to create subfolders, such as "yourstore.com/region," using ccTLDs. This opens up exciting possibilities for businesses seeking to optimize their online stores for specific markets. By using ccTLDs as primary domains and incorporating subfolders, merchants can create a seamless browsing experience for customers based on their geographical location.

Benefits of Utilizing ccTLDs and Subfolders:

  • Enhanced Localized Experience: With ccTLDs and subfolders, businesses can provide a more localized shopping experience to customers. Visitors from different regions will be directed to specific subfolders tailored to their country or territory, presenting products, pricing, and content that resonate with local preferences and customs.
  • Targeted Marketing and SEO: Utilizing ccTLDs can significantly boost a website's search engine optimization (SEO) efforts in specific regions. Search engines prioritize websites with local domain extensions when users search for region-specific products or services. This targeted approach increases visibility and attracts relevant organic traffic.
  • Trust and Credibility: ccTLDs instill trust and credibility in customers' minds. A website with a domain extension aligned with their country or region feels more familiar and reliable, increasing the likelihood of customer engagement and conversion.
  • Compliance with Regional Regulations: Different countries have varying regulations regarding data privacy, taxes, and shipping. With ccTLDs and subfolders, merchants can adhere to these regional regulations and build trust with local customers by demonstrating their commitment to compliance.


The introduction of subfolders for country-code top-level domains (ccTLDs) marks a significant milestone for Shopify and its merchants. This powerful feature enables businesses to create region-specific subfolders, providing a highly personalized shopping experience for customers in different countries. By leveraging ccTLDs, merchants can enhance their online presence, boost SEO efforts, and build credibility with local audiences. This innovation underscores Shopify's commitment to empowering businesses worldwide and sets the stage for a new era of global e-commerce success.