Case Study: Room 717 – Complete Migration to Shopify for a Premium Spanish Fashion Brand

Background

Room 717 is a Spanish fashion brand based in Madrid, with Sevillian and Parisian roots, known for its high-quality clothing and timeless elegance. The brand’s commitment to excellence and refined craftsmanship required a modern e-commerce solution that could reflect its identity and support its growth. To achieve this, a complete migration to Shopify was carried out, providing a more robust and scalable platform.

Challenges

Before the migration, Room 717 faced several challenges that limited its online potential:

• Outdated Platform: The previous e-commerce solution lacked flexibility and the tools needed to showcase a premium fashion brand.
• User Experience Limitations: The site design and navigation did not reflect the brand’s elegance or provide a seamless shopping experience.
• Performance and Scalability: As the brand grew, it needed a reliable platform capable of handling higher traffic and international expansion.

Solution

To address these challenges, we executed a complete migration to Shopify, focusing on design, functionality, and performance:

1. Full Shopify Migration:

   • Migrated all data including products, customers, and orders to Shopify with full accuracy and no downtime.
   • Configured Shopify’s infrastructure to ensure speed, security, and scalability.

2. Premium Design & User Experience:

   • Developed a new Shopify theme that embodies Room 717’s refined aesthetic, combining simplicity and sophistication.
   • Optimized the site for mobile performance and intuitive navigation, ensuring a luxurious experience across devices.

3. Enhanced Store Management:

   • Simplified the management of inventory, orders, and content through Shopify’s intuitive dashboard.
   • Integrated marketing and analytics tools to help the brand grow its online presence.

Results

The migration to Shopify resulted in significant improvements:

• Stronger Online Presence: The new website now reflects the brand’s high-end image and craftsmanship.
• Improved User Experience: Faster loading times, smoother navigation, and a more elegant layout have enhanced customer satisfaction.
• Operational Efficiency: The team can now easily manage day-to-day operations from a single, centralized system.

Future

Room 717 is now well-positioned to continue expanding both in Spain and internationally:

• Digital Growth: Plans to invest in digital marketing and social media campaigns to increase global visibility.
• Product Expansion: The scalable Shopify environment allows for easy integration of new collections and product lines.
• Internationalization: The brand is preparing to launch multilingual and multi-currency features to serve clients worldwide.

Conclusion

The complete migration to Shopify has provided Room 717 with a modern, elegant, and high-performing e-commerce platform that aligns perfectly with its premium identity. This transformation has enhanced both customer experience and operational efficiency, setting the foundation for continued growth and international success.