Case Study: Biniarbolla – Complete Migration to Shopify and Enhanced User Experience for a Traditional Liquor Brand

Background

Biniarbolla is a Menorca-based brand dedicated to the production and online sale of traditional liquors, including herbal spirits, gin, and other artisanal beverages. Rooted in Menorcan craftsmanship and local tradition, Biniarbolla required a modern e-commerce platform that reflected its identity and allowed the brand to scale its online presence. To achieve this, we executed a complete migration to Shopify and improved the site’s visual presentation and user experience.

Challenges

Before the migration, Biniarbolla faced several key challenges:

• Outdated platform: The previous solution lacked the flexibility, performance and tools needed to grow online.
• Poor browsing experience: Navigation and product discovery were not intuitive, affecting conversion and engagement.
• Brand presentation: The site didn’t properly convey the artisanal quality and heritage of the products.

Solution

To elevate Biniarbolla’s online presence, we implemented a complete migration to Shopify and focused on UX and visual refinement:

1. Full Shopify Migration:

   • Migrated all product data, collections and customer information, ensuring a smooth transition.
   • Configured Shopify for improved speed, security and reliability.

2. Visual Redesign:

   • Redesigned the storefront to reflect Biniarbolla’s Menorcan heritage and artisanal roots.
   • Emphasized high-quality imagery, clean layouts and product storytelling to highlight craftsmanship.

3. Enhanced User Experience (UX):

   • Streamlined navigation and product filters for a more intuitive shopping journey.
   • Optimized the site for mobile devices and improved load times to ensure a fluid browsing experience.

Results

The project delivered clear benefits for Biniarbolla:

• Modern, authentic storefront: The new design showcases the brand’s tradition and quality.
• Improved customer experience: Easier discovery, faster navigation and a smoother checkout.
• Performance optimised: Faster loading times and better responsiveness across devices.

Future

Biniarbolla is now positioned to grow online with confidence:

• Digital marketing expansion: Launch targeted campaigns to increase visibility and online sales.
• Product line growth: Easily add seasonal and limited-edition liqueurs thanks to Shopify’s scalability.
• Customer loyalty: Implement personalized experiences and retention strategies to strengthen relationships.

Conclusion

The complete migration to Shopify and the UX/design improvements have provided Biniarbolla with a robust, scalable and visually compelling online store. The new platform preserves the brand’s traditional spirit while offering a modern, enjoyable shopping experience for customers worldwide.